SHAPERO V. KENTUCKY BAR ASSOCIATION
486 U.S. 466 (1988)
NATURE OF THE CASE: Shapero (D) appealed an affirmation of a judgment from the Supreme
Court of Kentucky, which upheld the Kentucky Bar Association Committee on Legal Ethics
opinion regarding a solicitation letter proposed by D.
FACTS: D, a member of Kentucky's integrated Bar Association, applied to the Kentucky
Attorneys Advertising Commission for approval of a letter that he proposed to send 'to
potential clients who have had a foreclosure suit filed against them.' The Commission did
not find the letter false or misleading. It declined to approve it on the ground that a
then-existing Kentucky Supreme Court Rule prohibited the mailing or delivery of written
advertisements 'precipitated by a specific event or occurrence involving or relating to the
addressee or addressees as distinct from the general public.' The Commission then stated
that such a ban violated the First Amendment and recommended the Rule be amended. D then
petitioned the Committee on Legal Ethics (Ethics Committee) or an advisory opinion as to the
Rule's validity. They did not find the proposed letter false or misleading, but nonetheless
upheld the Rule on the ground that it was consistent with Rule 7.3 of the American Bar
Association's Model Rules of Professional Conduct. The Kentucky Supreme Court felt
'compelled by the decision in Zauderer to order its Rule deleted,' and replaced it with the
ABA's Rule 7.3. The Supreme Court granted certiorari to resolve whether a blanket
prohibition is consistent with the First Amendment.
ISSUE:
RULE OF LAW:
HOLDING AND DECISION:
LEGAL ANALYSIS:
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