JORDACHE ENTERPRISES, INC. V. LEVI STRAUSS
841 F.Supp. 506 (1993)
NATURE OF THE CASE: This was a motion for summary judgment under the Lanham Act.
FACTS: Levi Strauss was first on the block with its '501' jeans. Jordache decided to
create a line of jeans called Jordache Basics 101. Levi (P) claimed that the use of the
'101' by Jordache (D) was a violation under the Lanham Act of its trademark. This resulted
from P's opposition to D's filing for trademarks on Jordache 101, Jordache Basics 101, and
Basics 101. P filed notices of opposition to each of these marks based on confusion. This
court then heard the issue of the likelihood of confusion based on the Polaroid case to
determine if summary judgment should be granted to either party.
ISSUE:
RULE OF LAW:
HOLDING AND DECISION:
LEGAL ANALYSIS:
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