WHITE V. SAMSUNG ELECTRONICS AMERICA, INC.
971 F.2d 1395 (9th Cir. 1992)
NATURE OF THE CASE: White (P) appealed a grant of summary judgment to Samsung (D) in Ps
action alleging infringement of various intellectual property rights under state and federal
law.
FACTS: Vanna White (P) is the hostess of 'Wheel of Fortune.' A series of ads were
prepared for Samsung by Deutsch and they ran in a half dozen or so publication some with
national circulation. Each ad depicted a current item from popular culture and a Samsung
product in a setting of the 21st century. The ads lampooned current popular notions. The ad
for Samsung VCRs depicted a robot dressed in a wig, gown, and jewelry, which Deutsch
consciously selected to resemble P's hair and dress. The robot was poised next to a game
board that looked like the Wheel of Fortune set. The caption for the ad read; Longest
running game show 2012 A.D. Unlike other celebrities used, P neither consented nor was paid
for the usage. P sued and the district court granted summary judgment to D. P appealed.
ISSUE:
RULE OF LAW:
HOLDING AND DECISION:
LEGAL ANALYSIS:
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