SCHAD V. BOROUGH OF MOUNT EPHRAIM
452 U.S. 61 (1981)
NATURE OF THE CASE: Schad (D), operators of an adult bookstore with a coin-operated
mechanism permitting customers to watch a live nude dancer, appealed a judgment that upheld
Ds' convictions for violating a Mount Ephraim (P) zoning ordinance.
FACTS: Ds operated an adult bookstore in the commercial zone in P. The store sold adult
books, magazines, and films. In 1976, the store introduced an additional coin-operated
mechanism permitting the customer to watch a live dancer, usually nude, performing behind a
glass panel. D was charged with violation of a P ordinance. D were found guilty and fines
were imposed. Ds were again found guilty in a trial de novo held on the record. The court
recognized that 'live nude dancing is protected by the First Amendment' but was of the view
that 'First Amendment guarantees are not involved' since the case 'involves solely a zoning
ordinance' under which 'live entertainment is simply not a permitted use in any
establishment' whether the entertainment is a nude dance or some other form of live
presentation. The Appellate Division affirmed. The Supreme Court of New Jersey denied
further review. The Supreme Court granted certiorari.
ISSUE:
RULE OF LAW:
HOLDING AND DECISION:
LEGAL ANALYSIS:
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