DOERING EQUIPMENT CO. V. JOHN DEERE CO.
815 N.E.2d 234 (2004)
NATURE OF THE CASE: Doering (P), distributor, appealed a decision, which granted partial
summary judgment in favor of John Deere (D), manufacturer, on the issue of whether P could
present evidence of losses it sustained over the three years it maintained a distributorship
contract with D. The underlying claim was brought in part under Mass. Gen. Laws ch. 93A,
11.
FACTS: P entered into a distributorship agreement in 1993 with D for D's golf and turf
product line. P agreed to purchase equipment with floor plan financing and to provide a
sufficient staff adequately trained to carry out its obligations under the agreement. D
could terminate immediately for cause for certain defaults, including the failure to pay for
goods when due, or to provide sufficient staff. It could also terminate upon 180 days notice
if D determined that the distributor's area did not afford sufficient sales potential or if
D 'believed the distributor [was] not fulfilling the requirements of his appointment despite
the opportunity to correct or take appropriate action toward . . . deficiencies in . . .
performance or operations' for which it had received notice. D could only terminate upon 180
days written notice unless such termination was by mutual consent. The agreement provided
that upon termination for whatever reason, 'neither party is entitled to any compensation or
reimbursement for loss of prospective profits, anticipated sales or other losses occasioned
by termination or cancellation of this Agreement,' except respecting obligations resulting
from goods already delivered to P. D began to complain of understaffing by P, and demanded
another salesperson. P responded that it intended to add one, but only after its current
sales force began to pay for itself. P was behind in payments over a mistaken credit and D
had prepared a termination notice, but had not informed P about it. D then allegedly told P
that it must purchase forty-four turf gators and add a salesperson, and that both were
non-negotiable requirements. P replied that customer feedback indicated that no one wanted
the turf gators and that they were overpriced, but D was firm. P repeated that it could not
afford another salesperson. P then notified D in writing that it was terminating the
distributorship agreement. P then sued D, seeking declaratory relief and alleging claims of
breach of good faith, breach of the covenant of good faith and fair dealing, deceit and
misrepresentation, promissory estoppel, constructive termination, and constructive
termination of a 'dealer agreement' in violation of G. L. c. 93G, 2. P sought $500,000,
consisting of its operating losses for its golf and turf business over the last three years
and attorney's fees. D counterclaimed for monies previously owed. The trial judge granted a
motion to exclude P's claims for operating losses because they were not causally connected
to D's turf gator demand. The trial judge allowed D's motion in limine to preclude P from
introducing evidence of damages, effectively ending P's case. After trial on its
counterclaim, D recovered damages of $118,467.34, plus attorney's fees of $70,000. D
appealed arguing that the operating losses are recoverable as reliance damages.
ISSUE:
RULE OF LAW:
HOLDING AND DECISION:
LEGAL ANALYSIS:
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